2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.

These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

[…] type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and tech partners are available to help agencies and advertisers effectively reach their audiences. […]

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

[…] CTV also facilitates bespoke market activation. At GroupM Nexus, location audience targeting has enabled a telecom brand in Malaysia to activate its audiences across prime locations where 5G is available. “5G is not available everywhere, and activating that on broadcast will deliver a lot of wastage,” said Lowes. “By activating their audiences in core […]

[…] the ability to take advantage of both contextual and data-driven audience targeting within streaming environments, brands can deliver highly relevant messages to their audiences for greater impact. 5. Ad-supported streaming services are impactful at every stage of the consumer journey Magnite research shows that streaming is impactful from awareness to purchase. Streaming positively influences […]