[…] la tendencia del mercado espanol en 2023. Creating Seamless Viewing by Innovating, Collaborating and Testing SpringServe’s Head of International Léon Siotis offers his thoughts on what’s to come in 2023. Skapa användarvänligt tittande genom att vara innovativ, samarbeta och testa ny teknik SpringServes Jonas Olsen, chef för internationell affärsutveckling ger sina syn på vad […]

[…] is the most exciting time in advertising in India, and she predicts that retail media will have a big impact on the country’s ad market in the coming year. Prabhvir Sahmey, Senior Director, Samsung Ads With Connected TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as […]

[…] continues to gain popularity, up 2 per cent year-on-year (ThinkTV), with 1 in 3 New Zealanders every week logging in to watch premium video content. The shift comes as advertisers increasingly understand the value of incorporating BVOD into their campaigns. With BVOD, brands have the advantage of leveraging first-party data segments to reach audiences, […]

[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

[…] deliver a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp.com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup.  Download logo and brand guidelines here:  https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com

[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]