[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration. These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

[…] continues to gain popularity, up 2 per cent year-on-year (ThinkTV), with 1 in 3 New Zealanders every week logging in to watch premium video content. The shift comes as advertisers increasingly understand the value of incorporating BVOD into their campaigns. With BVOD, brands have the advantage of leveraging first-party data segments to reach audiences, […]

Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

[…] la tendencia del mercado espanol en 2023. Creating Seamless Viewing by Innovating, Collaborating and Testing SpringServe’s Head of International Léon Siotis offers his thoughts on what’s to come in 2023. Skapa användarvänligt tittande genom att vara innovativ, samarbeta och testa ny teknik SpringServes Jonas Olsen, chef för internationell affärsutveckling ger sina syn på vad […]

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

[…] deliver a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp.com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]

As Muslims worldwide prepare for the holy month of Ramadan, brands look to tap into one of the busiest ad seasons of the year. In line with Ramadan’s spirit of giving, ad campaigns champion messages of empathy and togetherness in a bid to build rapport with consumers during a time of hope, compassion, and solidarity.  […]

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.