[…] Branche erwarten können. de verschuiving naar Ad Supported streaming Magnite’s Rutger Maree, Demand Lead, Central Europe, as he weighs in on what we can expect from the Dutch market this year. Il Mercato Italiano nel 2023 Mariano De Luca, Seller Lead per l’Italia, Spagna e MENA, esprime la sua opinione sulle tendenze del mercato […]

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.

These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.