[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

[…] continues to gain popularity, up 2 per cent year-on-year (ThinkTV), with 1 in 3 New Zealanders every week logging in to watch premium video content. The shift comes as advertisers increasingly understand the value of incorporating BVOD into their campaigns. With BVOD, brands have the advantage of leveraging first-party data segments to reach audiences, […]

[…] deliver a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp.com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]

[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

65% of TV viewers in New Zealand watch ad-supported streaming services AUCKLAND – September 21, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.” The study finds that ad-supported streaming is gaining momentum […]

[…] is the most exciting time in advertising in India, and she predicts that retail media will have a big impact on the country’s ad market in the coming year. Prabhvir Sahmey, Senior Director, Samsung Ads With Connected TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as […]

[…] Toll-free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for international callers) Passcode: Ask to join the Magnite conference call Simultaneous audio webcast: investor.magnite. com under « Events and Presentations »     Conference call replay   Toll-free number: (877) 344-7529 (for domestic callers) Direct dial number: (412) 317-0088 (for international callers) Passcode: […]

[…] connect with highly engaged audiences across TV, mobile, and laptop. Results from our Australian study show that 86% of ad-supported streamers say streaming services provide premium content compared to 55% of social media users who consider social videos to be premium content. Similarly, in New Zealand, 85% say streaming services offer premium content, while […]

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]

Anne-Marie, our Commercial Counsel, takes us through a typical day in her life in Magnite’s New York office.