[…] TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as educators to help fuel brand investment into CTV advertising in 2025. Anooj Shetty, Director, Advanced TV, GroupM From the huge growth of live sports streaming customized ad solutions for brands and the rich data now available to […]

[…] Spain and, through our acquisition of Molotov, in France. Specifically, the Molotov streaming platform was designed to be easily localized for new markets and languages, to facilitate quick and efficient launches in additional countries.  On the tech side, artificial intelligence (AI) will be used to enhance the viewing experience and advertising capabilities on CTV. […]

[…] biggest leagues and events, including Liga MX, Liga MX Femenil, Leagues Cup, UEFA Champions and Europa League, Mexican Men’s and Women’s National Team, CONCACAF Nations League and 2025 Gold Cup, UEFA European Qualifiers, United Soccer League and Major League Baseball. Leveraging our multiplatform coverage – including our leading broadcast and cable networks as well […]

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities […]

[…] Video 360 instant deals, a programmatic solution that simplifies the setup and activation of ad campaigns while leveraging sell-side data from Magnite. Instant deals enable advertisers to quickly build and launch custom deals directly in the Display & Video 360 platform. This automation minimizes the need for manual negotiation and configuration, accelerating campaign launch […]

[…] groups, programmers, and broadcasters, have a very refined, very enriched type of data,” said Mike Laband, SVP of Platform Revenue at Magnite. As a result, he believes 2025 and beyond will be more about companies determining what data is best utilized or better enriched with other data to serve a specific buyer or within […]

Auckland – January 29, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to […]

[…] partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

Magnite, the largest independent sell-side advertising company, is proud to announce its inclusion in multiple categories of Built In’s 2025 Best Places to Work awards. The lists highlight Magnite’s dedication to fostering a people-first culture that empowers employees to innovate and grow.

[…] to reach US$141 million by 2024, with SVOD making up the lion’s share, estimated to have generated US$71m in 2019, and set to account for US$120m by 2025.  AVIA’s recent Vietnam In View virtual event on “The Rise of AVOD in Vietnam”—with leaders from Magnite, GroupM Vietnam, The Trade Desk, and POPs Worldwide—delved into […]