Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

Magnite has partnered with Google’s Display & Video 360 instant deals, a programmatic solution that simplifies the setup and activation of ad campaigns while leveraging sell-side data from Magnite.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.

Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

On the first day of Advertising Week New York 2022, Magnite’s Chief Revenue Officer Sean Buckley sat down with Disney Advertising’s SVP of Addressable Sales Jamie Power and Fox Corporation’s SVP of Data Strategy and Sales Innovation Dan Callahan to discuss creating a more unified viewing experience in TV.

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

This post focuses on how we decide whether a site or app can use our core technologies and what we do to enforce those standards across our platforms.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety