The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

[…] Spend Tracker app is now available in the Reporting tab, allowing publishers to assign spend goals and evaluate trends across multiple demand sources. An intuitive UI provides quick visuals so publishers can flexibly track fulfilled and pending commitments with buyers.  With this new feature, publishers will be able to: See whether spending is on […]

[…] (now part of Magnite). I was hired to oversee marketing for the UK and Nordic regions, pushing events, content marketing, PR, and sales enablement efforts. I was quickly able to meet and network with a lot of people through the various events and sponsorships that I managed – which, in turn, helped me to […]

[…] stage where people understand that scale matters. M&A presents the fastest opportunity to achieve that scale. Ultimately, you’re either big or roadkill, and if you don’t compile quickly, you’re the latter.  Adam Singolda: What we’re seeing from the client-side is that people want to invest more with fewer companies. In a world where clients […]

[…] content owners to deliver seamless privacy-compliant, brand safe and brand suitable user experiences. Tools that can provide automated real-time categorization enable publishers to deliver such flexibility, enabling quick and efficient selection of the best creative for each ad pod. Springserve’s BingeWatcher, for instance, is a scalable automated creative review tool for publishers of all sizes […]

[…] playbooks while connecting with consumers alongside their shopping journey. Magnite is the ideal launch partner because their flexible technology and industry leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.” “With […]

[…] Instead of spending time calling up individual media owners to negotiate deals and monitoring the trading of each ad campaign, buyers needed the ability to achieve scale quickly, bringing programmatic front-and-center. Unlocking Voter Audiences By understanding the most important needs of political advertisers, we developed a strategy based on three tenets: simplicity, ease of […]

[…] Video 360 instant deals, a programmatic solution that simplifies the setup and activation of ad campaigns while leveraging sell-side data from Magnite. Instant deals enable advertisers to quickly build and launch custom deals directly in the Display & Video 360 platform. This automation minimizes the need for manual negotiation and configuration, accelerating campaign launch […]

Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.