DATA COLLECTION AND USE THROUGH OUR SERVICES
Our customers are online publishers that aim at monetizing the content and websites they create by selling advertising space on their webpages. When users visit webpages where our Outstream Services are deployed, our Outstream Services will display video advertisements that are served outside of the featured content, such as on the side or around the main content of a website, deemed the most relevant to the users and the most valuable to the publisher.
Telaria SAS also enters into agreements with advertisers to run outstream advertising campaigns across publishers’ websites and other digital content, including those publishers who use the Outstream Services.
Most of the time advertisers specify targeting criteria for their campaigns to reach their objectives. We use data to ensure a better user experience (for example by capping the number of times the same ad is seen by the same user), deliver greater performance to advertisers and maximize our customers advertising revenues.
A cookie is a small text file that is stored on a user’s computer. Each cookie contains a unique identifier (the “Cookie ID”). Our Cookie IDs are anonymous and random strings of alphanumeric characters.
(i) to deliver more relevant ads based on the user’s most probable interests and other criteria,
We care about and respect your privacy. We do not collect, seek to collect or store any Personally Identifiable Information that could lead us to individually determine your identity, such as your name, email address, phone number, address, birthdate, or any other sensitive personal information that may allow us to identify you through our Outstream Services. We collect anonymous data based on your browsing activity, your device, your approximate location (country, region or city). We do not store IP addresses.
Data we collect can be aggregated and used to report the performance of the advertising campaigns to the advertisers or for marketing or research use. Data we collect can be used, shared or transferred between Telaria SAS, its subsidiaries and affiliates for operational or business purposes.
We do not use any data we collect for any commercial use other than the Outstream Services we provide.
OPT OUT OF INTEREST-BASED ADVERTISING COOKIES
You may opt out of the Telaria SAS targeted outstream advertisements by clicking on the following link:
After you opt out, Telaria SAS sets a specific and persistent “Opt-Out Cookie” on your browser. This cookie will prevent behavioral information from being collected and Telaria SAS will not attempt to set other cookies used for interest-based advertising on your browser in the future. If you delete your browser’s cookies, or use a different browser and/or device, you will need to repeat this opt-out process again.
Note that if you decide to opt out you will still see ads. But those ads are less likely to be relevant to you and be about products interesting to you. You may also decrease the value for the websites you are visiting and therefore reduce the revenue they rely on to provide you with quality content.
You will learn more about cookies, behavioral and interest-based advertising and have the opportunity to opt-out of interest-based advertising by visiting the following links:
- Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA) – http://optout.aboutads.info/
• Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
• Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING
Telaria SAS follows the Digital Advertising Alliance industry privacy standards for online behavioral advertising. To learn more about the program and its principles please visit https://digitaladvertisingalliance.org/
SECURITY AND CONFIDENTIALITY OF THE DATA
Telaria SAS has established commercially reasonable safeguards to secure all the information we collect. Our data servers are protected by firewalls and located in secure data facilities. Our servers have secured access granted only to a restricted number of people. However, it is impossible to fully eliminate risks related to personal information and data transmission and storage. Therefore, while we take state of the art measures to secure your data, Telaria SAS cannot guarantee that your information will not be disclose due to errors and failure in transmissions, unauthorized third-party access and other reasons beyond Telaria SAS s reasonable control.
Data collected through our Services is retained for a certain period that does not exceed 18 months.
Telaria SAS may disclose personal information (i) to comply with an applicable law, regulation, or in case a legal procedure requires it, (ii) if we determine we need to share such information to protect and defend our rights, our customers’ rights or users.