Telaria Expands Audience-Based Buying with Enriched Data Insights

Product

February 11, 2020

We are excited to announce the latest extension to our Addressable Connect for Marketers solution that offers enhanced audience-based buying capabilities. For the first time, buyers on Telaria’s platform can buy curated premium and long-form inventory enriched with audience data via our proprietary targeting technology across all screens, including CTV.

With publisher first-party data and LiveRamp’s identity graph and access to 180 established third-party data providers, marketers can activate campaigns with speed, scale and accuracy immediately by leveraging Telaria’s pre-packaged supply. Marketers can also create packages for campaigns that require additional customization by leveraging more granular third-party data.

Telaria combines proprietary platform insights with data sources to offer Insight-Driven Curation which takes into consideration specific audience goals. Sample packages include political voters, auto-intenders and frequent travelers. Additionally, marketers can now bring their own audience segments via LiveRamp to layer over the premium supply. This, combined with Telaria’s proprietary decisioning technology, allows for easy activation of addressable inventory at scale.

“The ability to enhance buying and decision-making through layering relevant and accurate data, especially on CTV, is central to our offering to brands and marketers. Our solution enables greater marketer proximity to the source which enriches publisher supply signals with minimal data loss. Marketers are able to deepen the connection between the end buyer and the CTV programmer, giving them much greater value and the ability to understand their audience better,” says Laura Buchman, VP of Addressable and Audience Strategy at Telaria.

To learn more about Telaria Addressable Connect for Marketers, reach out to your account manager or email us at activate@telaria.com.

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