Telaria and Omnicom Media Group Exceed McDonald’s KPIs on BVOD in Malaysia

Case Studies

January 24, 2020

Broadcast video on demand (BVOD) is growing at a rapid rate in Southeast Asia and advertisers are finding value in programmatic buys on BVOD inventory. Telaria and Omnicom Media Group (OMG) partnered to deliver a McDonald’s campaign programmatically on Viu, a Hong Kong-based over-the-top video streaming provider with over 30 million monthly active users. The objective of the campaign was to drive awareness and views of McDonald’s-branded and product video ads in Malaysia while being sensitive to religious holidays such as Ramadan that occurred during the campaign flight from May to June.

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