Telaria and Omnicom Media Group Exceed McDonald’s KPIs on BVOD in Malaysia

Case Studies

January 24, 2020

Broadcast video on demand (BVOD) is growing at a rapid rate in Southeast Asia and advertisers are finding value in programmatic buys on BVOD inventory. Telaria and Omnicom Media Group (OMG) partnered to deliver a McDonald’s campaign programmatically on Viu, a Hong Kong-based over-the-top video streaming provider with over 30 million monthly active users. The objective of the campaign was to drive awareness and views of McDonald’s-branded and product video ads in Malaysia while being sensitive to religious holidays such as Ramadan that occurred during the campaign flight from May to June.

View the complete case study to see how we delivered results that exceeded industry benchmarks with real-time, transparent reporting.


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