True Digital & Media Platform will utilize Telaria’s Video Management Platform to manage and monetize live TV and video-on-demand inventory on the TrueID platform
Telaria, the complete software platform to manage video advertising for premium publishers, today announced it has been selected by True Digital & Media Platform as the preferred Video Management Platform (VMP) for their live TV and video-on-demand (VOD) content.
Close to 15 million viewers watch video content across TrueID’s more than 100 live video channels and its comprehensive VOD portfolio. Local and international content is available on TrueID across genres including movies, music, TV, sports, travel, and lifestyle. By using Telaria’s VMP, TrueID will gain greater control and insights into its video inventory and demand data across all formats and screens. Additionally, TrueID can make informed decisions based on live reporting and quickly address issues with real time diagnostics.
“Telaria’s made-for-video technology would significantly improve our monetization while at the same time preserving the viewing experience that is fundamental to our success,” said Mr. David Sky, Operations Director at True Digital and Media Platform Co.,Ltd. “We are looking forward to working with Telaria to bring our inventory to more advertisers looking to reach highly engaged audiences across every screen.”
“We’re thrilled to work with TrueID as their video programmatic partner to bring their premium live and on-demand video inventory to advertisers,” said Kevin Smyth, General Manager, SEA at Telaria. “Our partnership with True Digital & Media Platform will create new opportunities for brands to connect with consumers in premium video environments with increased efficiency at scale. Given TrueID’s focus on live TV and our expertise in delivering advertising for this video environment, we are excited to see the results of this collaboration.”