Telaria Renews Hulu Partnership As Programmatic Partner Of Record


January 23, 2019

Building on an already successful partnership, we are delighted to note that we have renewed our partnership with Hulu as their programmatic partner of record. With Hulu opening up a biddable environment with the launch of its invite-only private marketplace, and continuing to invest in viewer-first solutions for advertisers, Telaria’s tech (our Video Management Platform) will help Hulu to ensure a seamless high-quality advertising experience for viewers and brands alike.

As part of the expanded partnership, Telaria will develop custom solutions that support Hulu’s unique product roadmap and needs, as well as complete auction capabilities, like bidding, in a private environment. These solutions are vital in order to put more choice and control in the hands of advertisers and give consumers the best viewing experience possible.

Importantly, with our comprehensive live data feeds and rich activity reporting, Hulu will have real-time access to crucial information and diagnostics to accurately measure and manage their monetization across the totality of their inventory. A hugely important functionality that will help their team make smart, quick decisions that impact their bottom line.

Jeremy Helfand, VP of Advertising Platforms at Hulu had this to say — “The advertiser experience on our Advanced TV platform is a critical consideration for Hulu; only a partner like Telaria, with a robust technology platform and a deep understanding of the nuances of delivering a high quality, big screen experience can help us achieve our vision of buying solutions while ensuring a high quality experience for our viewers. We look forward to continuing to work with Telaria to expand our advertising offerings to the best brands in the world.”

As our CEO, Mark Zagorski put it so succinctly, “We feel fortunate to have built a trusted, collaborative relationship over the last two years whereby Hulu can leverage Telaria’s technology platform to deliver a seamless and premium advertising experience for their viewers, regardless of screen. Moving forward, the new private marketplace that Telaria powers for Hulu will give advertisers programmatic access to an expanded supply of premium, brand-safe Hulu inventory, while simplifying the buying process and capturing the momentum of programmatic growth in CTV. Our growth with Hulu is representative of the deeper relationships we are building with all our partners as based on our market leading, and the industry’s only true, VMP.”

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