Experienced broadcast and connected TV veteran to lead sales organization and growth strategy
Telaria, Inc., (NYSE: TLRA), the complete software platform for publishers to manage premium video advertising, today announced that Adam Lowy, formerly Director of Advanced TV and Digital Sales at DISH Network and Sling TV, has joined Telaria as Chief Commercial Officer. The publisher, platform, agency and brand sales teams will all report to Mr. Lowy and he will be responsible for driving the growth of the company’s VMP footprint as well as expanding advertising demand. Mr. Lowy will report to Telaria Chief Executive Officer Mark Zagorski.
At DISH Network, Mr. Lowy was responsible for the monetization of Sling TV, DISH Anywhere, advanced television products, and accelerating the convergence of TV and digital advertising. He was the architect and leader of Sling TV’s ad sales platform including revenue, strategy, partnerships and launching live linear television’s first dynamic ad insertion (DAI) platform including programmatic real-time auctions, cross platform addressable advertising and measurement. Prior to DISH, Mr. Lowy held multiple positions at Canoe Ventures, the cable industry consortium dedicated to progress the spread of advanced television capabilities. Prior to that, Mr. Lowy was Vice President of Branded Entertainment & Online Integration at CBS Television Distribution, as well as a Director of Affiliate Relations and General Manager of Program Operations at the ABC Television Network.
Mark Zagorski said, “I am delighted that Adam has chosen to bring his talents and experience to Telaria. His success converging TV and digital at DISH and Sling TV, along with his sales and operational experience, and his deep relationships within the broadcast and advanced television world will be of incredible value to us as we grow our business and further solidify our strength and investment in CTV.
Add to that the fact that he has worked with Telaria over the years and knows our business and culture, and it’s a vote of confidence in our team and in our strategy of focusing on the huge opportunities with CTV.”
“I am excited to join the experienced and dynamic team at Telaria,” said Adam Lowy. “It’s a fascinating time to be working in digital video and television with all the technology innovations that are evolving the consumer and business sides of the industry. Telaria has been laser-focused on developing best-in-class solutions for publishers and buyers in this rapidly changing environment and I’m looking forward to working with the teams and our clients to help grow the business and contributing to their continued success as a leader in advanced TV and premium digital video.”
Mr. Lowy sits as Co-Chairman of the Interactive Advertising Bureau’s (IAB) Advanced TV Advisory Committee, and he is a member of the IAB’s Board of Directors for the Video Center of Excellence, a member of Freewheel’s Council for Premium Video, as well as a Digital committee member for the National Association of Broadcasters.
Mr. Lowy graduated from the Roy H. Park School of Communications at Ithaca College with a major in Television/Radio and a minor in Politics.