The Definitive Guide To A VMP


October 11, 2018

You’ve heard of SSPs, DSPs, and DMPs – but what the heck is a VMP? Also known as a video management platform, a VMP is a complete suite of technology tools designed to help publishers maximize the value of their video inventory.

We’ve developed a comprehensive guide that explains what a VMP is in greater detail, along with why one is necessary in today’s media and advertising landscape and what to look for when assessing a VMP.

Take a look at the full guide here.

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