Further Verifies Video Management Platform’s Commitment to Upholding Highest Quality Standards and Eliminating Fraud
Telaria, Inc., (NYSE: TLRA), the complete software platform for publishers to manage premium video advertising, has achieved the TAG Certified Against Fraud Seal, reinforcing the company’s investment and efforts to combat fraudulent and invalid traffic in the digital video advertising supply chain. Telaria adds the TAG Certified Against Fraud Seal to its TAG Inventory Quality Guidelines Seal.
The TAG Certified Against Fraud seal helps advertisers navigate the dense digital advertising ecosystem and identify trusted partners. Executing media buys with TAG Certified Against Fraud partners has a material impact on lowering the rate of fraud. An assessment of 6.5 billion display and video impressions by The 614 Group found that advertising transacted through TAG Certified Channels had fraud levels 83 percent lower than the industry average.
Telaria takes a proactive approach to combating fraud in video advertising through its Fraud Fighter program which evaluates all supply against comprehensive guidelines. Telaria was the first Video Management Platform to attain 100% ads.txt compliance across all of its premium video supply. The company also has an ongoing partnership with White Ops to prevent invalid traffic from entering the bid process for all buyers transacting on its platform.
“To protect our partners from fraud in digital video advertising we must employ industry-leading methods to eliminate invalid traffic and stay steps ahead of bad actors,” said Katie Evans, Chief Operating Officer at Telaria. “Earning the TAG Certified Against Fraud seal is a great example of how we’re making good on our commitment to reduce fraud and instill greater trust with our partners. We hope more companies in our space adopt the necessary requirements to be TAG certified to improve the overall health of the industry.”
“The TAG Certified Against Fraud Seal is an important benchmark for quality that advertisers should look for when assessing their supply and technology partners,” said Rachel Nyswander Thomas, SVP of Operations and Policy at TAG. “We’re thrilled to see Telaria add the TAG Certified Against Fraud seal to their robust fraud fighting initiatives.”