Video Ad Serving Pioneer Will Help Guide the Expansion of Telaria’s VMP
Telaria, Inc., (NYSE: TLRA), the complete software platform for publishers to manage premium video advertising, today announced that Doug Knopper, co-founder of FreeWheel, has been appointed to the Company’s Board of Directors. Most recently, Mr. Knopper served as co-CEO of FreeWheel, and he currently works as an advisor and board member to myriad technology companies, working with CEOs, boards, management teams, and venture capital partners, to help them scale and perform.
Mr. Knopper co-founded FreeWheel in 2007, sold it to Comcast in 2014 for $375 million, and remained at Comcast post-acquisition for three-and-a-half years. Previous to FreeWheel, he spent six years as General Manager at DoubleClick in New York and London, and was part of the team responsible for its initial $1.1 billion sale. Mr. Knopper also served as CEO of Bitpass, a financial technology company sold to Digital River in 2007. Prior to that, he held senior roles at advertising agencies and broadcasting companies, including Chiat Day, Lowe, JWT, and Bonneville Broadcasting.
“We are delighted to welcome to our company and board a leader of Doug’s caliber,” said Paul Caine, Executive Chairman of the Board. “Doug is someone who will provide our company with a depth of experience and industry knowledge as we continue to grow our offerings and our business. This is an exciting time for Telaria as we foster our leadership position in the connected TV ecosystem and look to expand the capabilities of our VMP to support additional functions of OTT advertising. Doug’s success at FreeWheel will be hugely valuable for us as more of the traditional industry embraces the opportunities around OTT and CTV.”
“I am very impressed with Telaria’s innovative products, market positioning and dynamic business strategy, and I am honored to be joining their board,” said Mr. Knopper. “I look forward to working with the rest of Telaria’s board and leadership team to help guide the company as its grows within this vibrant and continually evolving industry.”
Mark Zagorski, CEO of Telaria, added, “It’s an exciting time for Telaria as we continue to build market-leading functionality into our Video Management Platform to take advantage of both the growth of CTV and cross-screen OTT viewing. The guidance that Doug will be able to provide myself and the company will be an invaluable asset to help accelerate our growth.”
Doug holds an MBA from Georgetown University and a B.A. from the University of Michigan. He currently resides in Palo Alto, CA with his family.