Programmatic Live Sports Are Thriving In The Connected TV Era
One-size-fits-all 500+ channel TV bundles are a thing of the past, and since its inception in 2015, Sling TV has revolutionized the way millions of households watch TV. Recognizing that viewers want more than just Friends reruns, Sling TV offers streaming live programs that people already know and love from NBA games on ESPN to Fixer Upper on HGTV.
Sling TV wanted to utilize programmatic advertising to engage cord cutters during live sports events – a first for the industry. They wanted a partner who could help effectively reach this audience while also preserving the premium viewing experience consumers expect from linear TV.
During the 2017 and 2018 NCAA Men’s Basketball tournaments Sling TV partnered with Telaria to leverage our Video Management Platform (VMP) to execute the first live sports programmatic ad offering.
View the case study to see how our partnership with Sling drove programmatic sales during the tournament year over year.