Adds Outstream Video Solution and Engineering and Sales Teams in Canada and France
Telaria, Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced the acquisition of SlimCut, a global video outstream technology solutions company. This early-stage acquisition enhances Telaria’s complete Video Management Platform with a customized outstream product for premium publishers, and establishes a strong publisher presence in Canada and France, giving the company a launching pad for Telaria solutions in new markets.
Focused on premium publishers in Canada and France, SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. SlimCut’s clients are amongst the largest and most prestigious media companies in North America, including leading broadcasters such as Bell Media, Quebecor, Rogers Media, Corus Entertainment, and traditional publishers such as The Globe and Mail, PostMedia and TorStar. Both Co-Founders, Damien Véran and Thomas Davy will join Telaria to contribute to the growth of SlimCut with Telaria; the company will now be called SlimCut, powered by Telaria.
“SlimCut further expands our powerful VMP offering with their leading outstream video technology and bulks up our tech and sales teams in new markets,” said Mark Zagorski, Chief Executive Officer of Telaria. “This is an early-stage, but in the long term, strategically significant, acquisition for us, as it enables us to double down on our strategy of growing and deepening our relationships with our premium publishers by offering them more complete video technology solutions. It also is a great potential platform from which we can expand our global footprint into key geographies and reach more premium publishers in North America and Europe with all that our VMP offers.”
“We believe this acquisition is a fantastic opportunity for our current publisher clients,” said Damien Véran, Co-Founder and President of SlimCut. “We are excited to bring them additional revenue opportunities thanks to Telaria’s Video Management Platform. In addition, we are looking forward to working together with the Telaria team to continue to build a leading video solution for premium publishers worldwide.”