Australia is an incredibly advanced OTT market with over 7.3 million Australians accessing internet via connected TV, including 4 million who do so daily. The level of CTV market penetration in the country and the how advertisers have seamlessly bought CTV, digital and linear video in a unified way is impressive. But in a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models?
Our CEO Mark Zagorski sat down with IAB Australia while he was in Sydney to answer this very question and to discuss why we believe Australia’s success with CTV is a model for where the rest of the world is heading. Listen to the full interview here.