Telaria Inc., (NYSE: TLRA), a leading video monetization software company, is launching additional modules of its CTV University (CTVU) program, a learning series for advertisers, trade desks and media buyers as they plan and prepare for the future of advanced TV.
As brand demand for CTV inventory increases, it is critical that both broadcast buyers and programmatic video buyers understand how to execute and measure CTV campaigns. CTVU 201 ‘From Start to Success’ is the next step up from the introductory level learnings of CTVU 101, and examines the mechanics and workings of the Connected TV (CTV) ecosystem with the aim of advancing an understanding of how to best transact in this environment. CTVU 101 covered global and generational CTV usage trends, behavior patterns and attitudes, and was grounded in proprietary global CTV research conducted by Telaria titled “From Upstream to Mainstream.”
CTVU 301 is dedicated entirely to measurement and case studies. Those who complete the series will be certified as expert CTV buyers. Steve Kondonijakos, VP of Platform Marketing, and Karen Ring, Telaria’s Head of Research & Insights will lead the curriculum.
CTVU 201: ‘From Start to Success’ features:
- The CTV Landscape: The Future Is Now
- The CTV Buying Process: Know Before You Go
- Optimizing Effectiveness: Targeting, Addressability, and Campaign Strategies
CTVU 301: Delivering Success – Getting Real About CTV Measurement
Leisha Bereson, VP, Group Director, Programmatic at Canvas Worldwide said, “The shininess of CTV has worn off and now we need to do the hard work in figuring out how it works, what its limitations are, and educate our clients on how to use the medium to meet their goals. The same old metrics, applications, and creative won’t work if we truly want to embrace this channel. CTVU has been instrumental in getting all the stakeholders to level set expectations and work on a collective approach together. This is about level setting fundamentals and Telaria has been a great partner in that.”
“We spend a lot of time listening to our partners and their clients as they navigate the new ways viewers consume premium video,” said Steve Kondonijakos, VP of Platform Marketing. “What we have learned is that because CTV sits at the intersection of digital and TV, there is a need to support the market with education on how best to transact and measure a CTV investment. We set out to do this in a way that is accessible and understandable to the teams on either side of that intersection.”
To learn more about Telaria’s CTV University, and to inquire about course dates in your city, please email firstname.lastname@example.org
Telaria (NYSE: TLRA), is the leading independent data-driven software platform built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.
Lekha Rao, 646-226-0254