Tremor Video, Inc. (NYSE: TRMR), a leading video monetization software company, today announces a deeper integration with The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to make certain of their premium inventory available, giving buyers of video advertising assurance they are buying the highest quality inventory available programmatically.
“Smart TVs, connected TV devices, and OTT services have changed the way consumers view content, making video everywhere a tangible reality. We are excited to work with The Trade Desk to help advertisers understand the value of CTV, and how to reach the 18-34 year-old audience that is leading the shift from traditional TV to IP enabled programming,” said Katie Evans, COO of Tremor Video. “Reaching viewers in their living rooms with personalized ads via programmatic channels is key for brands and buyers as they address the increasing fragmentation of audiences. Programmatic television allows for deeper targeting solutions that will increase the value of that ad across the ecosystem.”
Changing consumer habits have driven rapid growth of CTV and OTT and led to the fragmentation of television audiences, presenting new challenges for advertisers to reach the audiences they want. Now, progressive demand-side platforms and publishers are introducing enhanced targeting for brands to buy TV commercials within OTT programs and centered on audience-based buying. This will allow advertisers to capitalize on the massive amounts of consumption building across connected TV environments.
In a recent report, emarketer noted that the number of CTV users climbed 20.6% in 2016, accounting for 56.1% of the U.S. population, and by 2020, users will reach 202.1 million, confirming that watching digital video on connected TVs is a mainstream activity.
Brian Stempeck, Chief Client Officer of The Trade Desk said, “Offering our agencies and brands choice in executing their campaigns is at the core of what we do. We’re excited to partner with Tremor Video to help advertisers reach their desired audiences at scale via CTV and OTT. Given the audience shift to connected TV and OTT, our clients are looking to access these viewers in the most targeted, efficient and measurable way, and programmatic enables that.”
“Advertiser response to our programmatic partnership with Tremor Video has been overwhelming as brands jump onboard to reach live linear TV audiences in real time,” said Adam Lowy, Director of Advanced TV and Digital for DISH Media Sales. “We expect OTT to play a key role in the programmatic marketplace as this audience grows, bringing top-quality, brand-safe content to the digital, multi-platform world.”
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About Tremor Video
Tremor Video (NYSE: TRMR) is a video monetization software company that helps premium publishers maximize advertising return across mobile, desktop, and OTT video inventory, providing greater control, transparency, safety and effectiveness.
About The Trade Desk, Inc.
The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.