Last week, we hosted a summit at the beautiful Greystone Mansion in Beverly Hills. Our goal: take stock of the intersection between mobile gaming and advertising.
Gaming is the Next TV was part of our Focus Summit Series: a series of events raising industry questions that no one wants to ask, but are eager to talk about. No sales pitches, just interesting conversation on hot topics.
A packed agenda, we covered everything from the shift of gamer stereotypes, to the Times Square Naked Cowboy, proprietary Tremor research, and how advertisers can capitalize on the growing world of gamers via mobile devices. Then finally, cocktails and champagne on the mansion terrace overlooking the city of Los Angeles. Not a bad way to spend an August afternoon!
To read more about the event go to Digiday.