2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

[…] role as educators to help fuel brand investment into CTV advertising in 2025. Anooj Shetty, Director, Advanced TV, GroupM From the huge growth of live sports streaming customized ad solutions for brands and the rich data now available to advertisers, Anooj Shetty of GroupM shares the agency’s view on the key trends to look […]

[…] of attention and engagement and deliver better brand outcomes.” Hasan added that consistency throughout the year is key to longevity. “There’s economic pressure, but there are still customers out there with disposable income. Having a level of consistency means they stay front of mind, communicating to the audience the benefits of their product, and […]

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

Streaming TV continues to surge in Southeast Asia, with ad-supported viewing powering growth, showing no signs of slowing. Magnite’s new research, “Streaming TV’s New Era,” reveals that 71% of TV viewers in Southeast Asia now watch ad-supported services, and streaming audiences are now on par with traditional TV viewers. This denotes an inflection point […]

[…] Transactions: Crafting the Brand-Consumer Experience When it comes to capturing audience attention on streaming services, quality content, and great user ad experience are key factors. Magnite’s research showed that 92% of ad-supported streaming viewers are engaged when consuming content, while 62% of social media users say the user-generated videos don’t hold their attention for […]

[…] world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The Great Escape,” shows not just that Americans are actively planning their first trips in more than a year, but that CTV advertising is a critical medium for influencing their […]

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]