Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.

Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels  DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in […]

More and more marketers are activating their upfronts buys programmatically.

Video-centric Digital Out of Home (DOOH) inventory is transforming content experiences in public spaces with crisp, engaging video that’s contextually relevant to the environment. DOOH video ads are reaching audiences in transit alongside buses, on airports, at gas stations, in elevators, ride-sharing cars, bars, restaurants, movie theaters, bowling alleys, and in any place people actively interact with their environment.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.