[…] Überblick darüber, was wir in diesem Jahr von der Branche erwarten können. de verschuiving naar Ad Supported streaming Magnite’s Rutger Maree, Demand Lead, Central Europe, as he weighs in on what we can expect from the Dutch market this year. Il Mercato Italiano nel 2023 Mariano De Luca, Seller Lead per l’Italia, Spagna e […]

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.

These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.