Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Magnite will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the data-driven TV ecosystem.

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.

These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.