Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance NEW YORK – March 5, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce […]

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base: 2 ad exposures; Source: Magnite Research 2024– 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

[…] environments. By leveraging insights from our direct consumer relationships across linear and digital platforms, we refine audience segmentation and personalize ad experiences, allowing advertisers to reach the right audiences with precision.  TelevisaUnivision operates in traditional linear broadcast, vMVPD distribution points, AVOD, and FAST environments. How do you balance monetization across these platforms, and what […]

[…] a sports leader by launching MySports, a bespoke skinny bundle aimed at reaching avid sports fans. DIRECTV is committed to giving viewers the flexibility to choose the right level of service, at the right value, based on their personal interests. For advertisers, purchasing live inventory has never been easier, and to further improve the […]

[…] Video-Sharing Platforms. Streaming TV’s premium content generates more trust and brand recognition for advertisers than ads shown within content on Video-Sharing Platforms.   Source: Magnite Research 2024– 2025 Brand Recognition Base: 1 ad exposure Strong performance translates into purchase behavior. Streaming TV’s stronger trust and brand recognition leads to purchase interest. Streaming TV viewers […]

The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of […]

Streaming TV’s premium content translates into positive brand opinions and purchase behavior São Paulo, Brazil – February 11, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, unveiled its latest research report “Why Streaming TV Is a Must-Buy” in Brazil. The study was conducted using audience testing in a simulated viewing experience […]

[…] de vídeo (PCV). Aplicativos que permitem que os usuários compartilhem vídeos com outros usuários (por exemplo, YouTube, Dailymotion). Base: 2 exposições de anúncios; Fonte: Magnite Research 2024- 2025 A qualidade do conteúdo afeta a recordação. O conteúdo de alta qualidade da TV por streaming é o principal motivo para sessões de exibição prolongadas, criando […]

[…] local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers. “Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly […]

[…] and Red Bull TV are just a few of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time. Gavin Buxton, Managing […]