Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected]  About the members of the TV Data Initiative Blockgraph is a […]

[…] environments. By leveraging insights from our direct consumer relationships across linear and digital platforms, we refine audience segmentation and personalize ad experiences, allowing advertisers to reach the right audiences with precision.  TelevisaUnivision operates in traditional linear broadcast, vMVPD distribution points, AVOD, and FAST environments. How do you balance monetization across these platforms, and what […]

[…] TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as educators to help fuel brand investment into CTV advertising in 2025. Anooj Shetty, Director, Advanced TV, GroupM From the huge growth of live sports streaming customized ad solutions for brands and the rich data now available to […]

[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

[…] a sports leader by launching MySports, a bespoke skinny bundle aimed at reaching avid sports fans. DIRECTV is committed to giving viewers the flexibility to choose the right level of service, at the right value, based on their personal interests. For advertisers, purchasing live inventory has never been easier, and to further improve the […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

[…] local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers. “Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly […]

[…] screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]