Ramadan is prime time for advertisers to maximise brand impact on OTT.

Partnership provides advertisers access to new ultra-premium TV inventory SINGAPORE – April 10, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide local buyers access to a new type […]

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

On the first day of Advertising Week New York 2022, Magnite’s Chief Revenue Officer Sean Buckley sat down with Disney Advertising’s SVP of Addressable Sales Jamie Power and Fox Corporation’s SVP of Data Strategy and Sales Innovation Dan Callahan to discuss creating a more unified viewing experience in TV.

Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.

Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.