[…] “As WeTV grows in popularity, we’re committed to meeting our audiences’ growing demand for diverse, high quality shows and bringing them a premium entertainment experience,” said Mary Yeo, Head of Commercial at WeTV. “This mission requires a forward-thinking partner who can provide the technology and strategic guidance we need to be successful, and we […]

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. […]

[…] alongside expanding viewership.” “Magnite’s research findings confirm the power of ad-supported streaming and its ability to engage viewers by delivering an immersive experience across screens,” said Mary Yeo, Regional Director at WeTV. “As consumers increasingly choose to stream ad-supported content, buyers are presented with new opportunities to place their campaigns around premium streaming inventory […]

Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean  NEW YORK – August 31, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local […]

[…] is upgrading its fixed network to full fibre to the premises with completion in 2028. Its shareholders and investment firm InfraVia Capital Partners are investing approximately £ 4.5bn to build fibre to 5 million homes and businesses not currently served by Virgin Media O2’s network by 2026, with the opportunity to expand to an […]

[…] ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. ( 4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America. […]

NEW YORK, September 21, 2022 – Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned media scale their programmatic offerings. The joint effort aims to produce an increased revenue engine for these Black-owned […]

[…] to reach and engage with audiences across platforms and screens,” said Jessica Hogue, General Manager of Measurement & Analytics at Innovid. “With ad spend seeing double-digit growth YOY, addressable linear is playing an increasingly important role in the converged TV mix, helping advertisers expand their reach to specific audience segments across linear. By working […]

[…] and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Megan Hughes 203- 979–4806 [email protected]

[…] and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Megan Hughes 203- 979–4806 [email protected]