Plex Sees YoY Triple-Digit Percentage Growth Through Both Magnite and SpringServe NEW YORK – March 9, 2022- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced that Plex, the global ad-supported  streaming media platform for all your favorite free movies, TV, and entertainment, has named Magnite as a preferred SSP and […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

[…] offering provides a wide range of content with an extensive line-up of linear channels from global networks, top European media groups and the platform’s own thematic channels that deliver curated content from Hollywood and local studios; as well as more than 10,000 titles available on-demand. Rakuten TV currently reaches more than 90 million households […]

LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD […]

[…] solutions to transact. Without a standardized form of measurement at play, Magnite’s role as an independent technology platform is to enable easy activation of any measurement solution that brings greater transparency to TV transactions while building trust across our diverse client base.” “GroupM is testing a number of different currency providers and it’s essential […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers

[…] a more equitable media landscape and to open up opportunities for Black-owned brands to scale at a rate larger than ever before. Combined with Magnite’s advertising technology that functions across every channel and format—including desktop, mobile, audio and video— Black-owned publishers will be able to harness the power of the Magnite platform to create […]

[…] line into CTV unlocks efficiencies which will allow agency partners to direct more dollars toward high quality working media, agnostic of screen. We’re excited about the impact that this partnership is already having on the fluidity of local linear media investment.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising […]

[…] streaming content, giving advertisers a new opportunity to capture premium live inventory with programmatic efficiency. Magnite’s platform provides buyers with access to premium video inventory and technology that optimizes the ad experience, giving buyers flexibility they need to adapt as audience growth on CTV accelerates. ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s […]