[…] also retaining a premium experience for the end viewer.  “Plex is at the forefront of both the FAST and AVOD landscape with over 200+ channels and 50,000 titles fully poised to take advantage of the accelerated growth of this ad supported sector of streaming. We’re delighted to continue our relationship with Plex and help […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

[…] solutions to transact. Without a standardized form of measurement at play, Magnite’s role as an independent technology platform is to enable easy activation of any measurement solution that brings greater transparency to TV transactions while building trust across our diverse client base.” “GroupM is testing a number of different currency providers and it’s essential […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers

[…] a more equitable media landscape and to open up opportunities for Black-owned brands to scale at a rate larger than ever before. Combined with Magnite’s advertising technology that functions across every channel and format—including desktop, mobile, audio and video— Black-owned publishers will be able to harness the power of the Magnite platform to create […]

[…] line into CTV unlocks efficiencies which will allow agency partners to direct more dollars toward high quality working media, agnostic of screen. We’re excited about the impact that this partnership is already having on the fluidity of local linear media investment.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising […]

[…] streaming content, giving advertisers a new opportunity to capture premium live inventory with programmatic efficiency. Magnite’s platform provides buyers with access to premium video inventory and technology that optimizes the ad experience, giving buyers flexibility they need to adapt as audience growth on CTV accelerates. ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s […]

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. […]

Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality