[…] content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. ( 4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the […]

[…] with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,” said James Collins, SVP Media, at Rakuten Advertising. Tiles provides new ad monetisation opportunities for advertisers looking to reach engaged users on CTV home screens […]

Plex Sees YoY Triple-Digit Percentage Growth Through Both Magnite and SpringServe NEW YORK – March 9, 2022- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced that Plex, the global ad-supported  streaming media platform for all your favorite free movies, TV, and entertainment, has named Magnite as a preferred SSP and SpringServe […]

[…] we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Megan Hughes 203- 979–4806 [email protected]

[…] “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen (39%) and discuss the ads with someone (32%) after the fact.  The study also found that half of sports streamers have […]

[…] and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen (31%) and search for the product or service (39%) after the fact.  The study also found that nearly half of sports […]

[…] Travel Texas’ key audience segments compared to CTV/OTT. “Working with Magnite has allowed us to reach our desired audiences with highly effective, tailored messages at moments when they are most receptive to advertising,” said Heather Hager, Director of Media Services at Proof Advertising. “The addition of programmatic addressable to Magnite’s inventory portfolio gives us […]

[…] mission to dramatically transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. (www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens […]

[…] the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and maximize the effectiveness of their campaigns.  “The integration of Magnite’s streaming TV footprint into Mediaocean […]

Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms NEW YORK – May 24, 2022 – Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources […]