A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

Alex, senior account director of Agency Development at Magnite, takes us through a typical day in his life on the Demand Facilitation team.

On the first day of Advertising Week New York 2022, Magnite’s Chief Revenue Officer Sean Buckley sat down with Disney Advertising’s SVP of Addressable Sales Jamie Power and Fox Corporation’s SVP of Data Strategy and Sales Innovation Dan Callahan to discuss creating a more unified viewing experience in TV.

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.