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eMpower 2023
2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.
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Blog
2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.
Blog
[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.
Blog
[…] rate, and revenue. While Prebid offers innovative and transparent solutions for header bidding, managing Prebid can prove complex. To address this, upcoming enhancements to Demand Manager’s Line Item Management Tool will streamline the setup and prioritization of deals through Prebid, helping publishers scale and monetize their campaigns. During Magnite’s Demand Manager: Revolutionizing PG and […]
Press
[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email [email protected]. To arrange interviews and briefings with the participating companies, please contact: [email protected] About the members of the TV Data Initiative Blockgraph is a […]
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[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place. “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]
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Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration.
These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.
Blog
[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer). Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential. Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]
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[…] been fully explored. AI can help us scale and enhance our abilities to manage our jobs. However, it still needs human oversight to guide it in the right direction, provide it with the right data, and apply it to the right tasks. If AI is better than humans at budgeting, pacing, and content recommendations, […]
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株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。