Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

GMCVB keeps travel dreams alive in “Miami Shines” tourism recovery video ad campaign

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

It is important to understand your audience to effectively target and measure advertising campaigns.